Starting from the second half of 2010, the severe macroeconomic situation caused the domestic enterprise production is declining.Cold and industrial opportunities, however, sharp contrast, nearly three years, the domestic household sewing machine showing a strong upward momentum.According to statistics, between January and June 2012, China's total exports of household type nearly 4.67 million sewing machine, up 15.81% from a year earlier.

Starting from the second half of 2010, the severe macroeconomic situation caused the domestic enterprise production is declining.Cold and industrial opportunities, however, sharp contrast, nearly three years, the domestic household sewing machine showing a strong upward momentum.

According to statistics, between January and June 2012, China's total exports of household type nearly 4.67 million sewing machine, up 15.81% from a year earlier.

"Household sewing machine production and marketing of all brands are a common upward, and continued."Work butterfly sewing machine co., LTD., domestic trade Wu Yin sewing machine shop manager, and Shanghai general manager, said the current household sewing machine market "flowers, schools of thought contend", through retail, distributors, agents, network sales, dealer shop goods, and many other channels, the market has been gradually revitalize.

Homebred brand, in the sell like hot cakes, homebred brand performance is particularly eye-catching."Butterfly" household sewing machine with the old brand awareness, attracted a lot of old customers.And the pursuit of easy to learn, quick learning, it is the common desire of young customers.

 

For household sewing machine market as well as the emergence of new problems, the author interviewed the director He Ye China sewing machinery association.He Ye said the household sewing machines have been in China sewing machinery industry to create brilliant, has the massive history and mass base.Although the development of economy, the change of life style, concept, make traditional household sewing machine gradually fade out the people life, but household sewing machine enterprises to explore, forward steps never stop, household sewing machine in operation, performance, appearance, etc to keep pace with The Times, has realized the qualitative leap.

At the same time, as one of the key work of China sewing machinery association, raphe association around the central task of the household sewing machine to promote, uniting the vendors have done a lot of work: a baseline survey of household sewing machine market;Visit to Japan and other developed countries sewing machinery culture study;Start the Beijing historian elementary school "household sewing machine into campus" activity;Organization of household sewing machine manufacturers group participation;Sewing cultural experience activities, etc., in order to through multi-platform, multi-angle, multi-dimensional efforts, let the masses to household sewing machine, household sewing machine.

Now we are delighted to see that after many years of joint efforts, the market gradually warming the household sewing machine, and gradually on the rise.

Multi-functional intelligent household sewing machine, improving automation level, attracted a lot of the pursuit of fashion, personality of young people's interest, from this new customer base has been based on the power lead to the development of a new round of household sewing machine.

Of course, in the process of exploring will inevitably encounter some difficulties and obstacles, raphe association will assess the situation, solicit opinions from the enterprise, coordination, advocating enterprise jointly seize the hard-won market opportunities, jointly create a healthy and orderly development of the environment.

Opportunities are always for the prepared person.A new round of development opportunity has come, the domestic household sewing machine market development will not stop the footsteps, association will work together with the broad masses of manufacturers, is committed to promoting household sewing machine "return".In the future, raphe association will further intensify popularization, joint, organize and lead the broad masses of manufacturers to form resultant force, concentrated industry advantage resources, and stronger do you use a sewing machine market together.