In the market at present, the sewing machine industry of "low price competition" and "receivables" and other issues has seriously affects manufacturing enterprises and dealers, hinder the overall development of our country's sewing machine industry.

Some dealers are often in order to achieve the purpose of the pursuit of sales, the pursuit of market share, and consciously or unconsciously to "cheap", "balance" operation mode of market competition.For example: in a certain machine dealers have and clothing enterprises under the condition of equipment supply agreement, such as another machine dealers know that information, will attach more "preferential" conditions, even at the space to squeeze their own interests "zero down payment" condition of grab customer resources.After receiving orders at the same time, also on themselves with "vicious competition".

This kind of phenomenon existing in the it industry, some companies offer, industry associations can use related professional media supervision by public opinion, some dishonest companies and individuals in the market for exposure.China sewing machinery association of these aspects to strengthen the correct guidance, let the formation of a healthy industry market competition situation, let the market main body to strengthen self-discipline, this both industry manufacturers and dealers, and even the downstream enterprises are not - help.

Please respect the rationality of the regional agency system exists

The emergence of "low price competition" and "unconventional" means the parts manufacturing enterprises.

Sewing machine sales, for example, if the order volume more than 200 units, some sewing machine manufacturing enterprises tend to choose to skip the local distributor, and direct contact with clothing enterprises, and its reason is for big customer give related technical support and service, so as to take the "direct".

While sewing machine production enterprises adopt the mode of operation, to a certain extent can save companies should give the dealer's profit space, form the relatively low price of products, and to get the big order, but this approach not only results in the decrease of the sewing machine products overall prices, also caused the local product price confusion, severely disrupted the market order, industry has violated the regional agent system, and rational to regional distributors in the local market is unsustainable and eventually damaged the image of the brand in the local market.Therefore, the rationality of the agency system in the zone of respect;Is an important part of the standard sewing machinery market in China.

Now it's time to standardize the market environment

In recent years, the sewing machine industry has realized the high speed development in our country, the achievements acknowledged, but there have been some problems in the industry.

At present, the sewing machine industry are faced with the problem is, how to realize the new development of the industry, therefore, we should focus on is how to realize the difference of the manufacturing enterprise production, improve the technological content of enterprise products, realize accurate positioning of enterprises and products, to do a "professional".

Product homogeneity is caused by many enterprises for industry niche marketers, eventually walked into the "dead end".

Today, "harmony" has been the subject of social development, the industry also needs to be "harmony".On the market at present, the industry there are some phenomena and problems of the "not harmonious", this is obviously not what we are looking forward to.As for our dealers this, industry market need specification, need to form some market rules.At the same time, as indispensable power industry, our dealers also want to do "professional", started the brand.

To form a healthy and orderly market environment, with the help of "the second China sewing machinery market development BBS" to hold the opportunity, industry colleagues to discuss and establish an operational and;Effective solution, encourage everyone in a gesture of self-discipline to realize the development of a new round of sewing machine industry of our country.

Vicious competition from homogeneity

According to relevant data, both from the product gross domestic product, or from the global market share, the rapid development of China sewing machine industry's achievements is strong, positive.Said, from the development speed after 2000, the development of China sewing machine market at a faster rate than the growth rate of GDP, and from local sewing machine market share in the global market, our sewing machine products accounted for more than 70% of the global market.

Any industry mature is a process of developing and perfecting, sewing machine industry in China.Development process of China sewing machine industry, on the one hand, need to rely on market regulation law itself;On the other hand, artificial means of macroeconomic regulation and control is also a necessary.At present, the sewing machine industry is the biggest problems facing the vicious price competition, it also became the BBS discussion topic.

Price competition, it is the most obvious function of market economy to market main body.Under the principle of fair competition, through market competition, the market matures, itself is understandable, but dishonest malignant market competition in the industry now.Some enterprises in order to build market share, constant pressure benefit space price war, have more very person appeared at a loss of trading and "zero down payment" phenomenon.The market environment, is not "green".

How the dealer and the whole machine, spare parts and whole machine enterprises, as well as between dealers and clothing enterprises to find a balance of interests;How to avoid risks in the competitive market price, realize the maximization of the interests of both sides of supply and demand, so as to realize the whole optimization of domestic sewing machine market order, these are the industry tongren is an urgent need to solve the problem, also in this BBS should focus on problems, also hope to take this BBS held to reach a consensus in the industry, develop a conform to the industry development, and have the maneuverability of the scheme.

Malignant price competition stems mainly from product supply, and the homogeneity is the main reason for the production and supply industry products.

Homogeneity is, as a result of market resources waste.Due to the lack of rational enterprise product positioning, whether from the function or from the class, the sewing machine industry in China appeared serious homogeneity phenomenon.Many enterprises are not relevant to its own technological advantage, production capacity and actual situation such as financial strength to rush blindly to produce some models sell like hot cakes, caused the product supply exceeded demand, price competition intensification and even malignant change will inevitably appeared.