Sewing machine was originally served in America in the 1850 s, and gradually spread to Europe.Starting in the 1970 s, the United States, France, Britain and some other famous sewing equipment industry after more than one hundred years' development of many production companies shut down production, and the asia-pacific region of Japan, China, South Korea, China Taiwan region of sewing equipment industry has got rapid development, has realized the world large-scale transfer of sewing equipment industry.
From 50 s to 80 s of the 20th century, in the shortage of "life after the first production," economic state, the Chinese people in the area of "dressing" consumption patterns mainly to buy cloth, or the seam self-complementary primarily.In addition, driven by industrial development mode in self-reliance, emerged a large household sewing machine industry.Sewing machine in our country in 1982, the annual output of 12.86 million units, became the world's largest household sewing machine producer.Under the self-sufficiency consumption idea advocated, sewing machine became a Chinese wedding, one of the essential "3 big" are all the rage, family once more than 50% penetration rate.
However, with the change of The Times, the dual household sewing machine manufacture in the industry and market changes.Chinese increasingly garment consumption patterns, which along with the rapid rise of the garment industry, followed by a as a production tool needs a sharp rise in the industry sewing machine, household sewing machine market shrinking fast, all but dead.
In 2009, under the impact of the global financial crisis, China sewing machinery products production and sales continued contraction in an all-round way.China sewing machinery association released a set of authoritative statistical data, the first three months of 97 machine enterprises in our country the cumulative production of 1.07 million sets of sewing machines, down 33.93% compared with the same period in 2008.In march, however, surprisingly, the console output during the month, a 1.73% increase compared to the multifunction console monthly output unexpectedly appeared a 5.96% increase over the previous year, the data will undoubtedly become the industry's haze gives fully in a ray of sunshine, become a console signal began to return to the Chinese market.
In our neighbouring Japan, household sewing machine coverage rate reached more than 98%, in South Korea, as high as 130%, with our national every ten people has a household sewing machine, so there are at least one hundred million more market in our country, for our country in terms of annual output of 7.5 million sets of household sewing machines, the foreground of the console market is quite broad.With the development of national economy and the improvement of people's living standard, different from the past to meet the needs of production and living, using household sewing machine has become the people of a kind of pursuit of high quality life, the development of fashion taste and personalized needs.Combined with the console multi-functional and intelligent, in recent years to improve the automation level, quilts, etc. The rise of DIY sewing process, has formed a good atmosphere of domestic console culture promotion.
Household sewing machine powerful market potential in China, prompting the world big sewing machine adjustment strategy, in order to quickly break into the Chinese market.It is reported that since 2005, the United States - will companies from industrial machine to household sewing machine production line direction, the China market reaction, and through the analysis of the market, since the 1980 s, China has a much longer time to household sewing machine sales and use of the discontinuity of the situation.For this case, an active open seam art, create a relaxed and casual atmosphere, in order to better service the main consumer groups, have ability to buy and life interest of young people, through the DIY form to revive consumer enthusiasm for the use of the sewing machine, promote product sales.
Japanese brothers group is also eyeing up household sewing machine market in China.In April 2012, the brothers group was built in Vietnam after Taiwan kaohsiung, zhuhai 3 of household sewing machine production base.Considering the development of Chinese apparel industry demand for sewing machine, sewing machine sales radiation by Vietnam to mainland China, and can be more sewing machine sales market occupation of Vietnam, the brothers group in early 2013, jinjiang county, industrial zone in Vietnam is expected to invest $38 million for industrial and household sewing machine factory construction.Brothers group is understood to have the household sewing machine the quantity of the Vietnamese factory doubled to 80000 sets of scale.The increase was primarily due to demand in mainland China, southeast Asia and other emerging countries.
In the battle for the console market, leap group with accurate analysis and keen grasp of the market, the first to break into online sales platform, and gain fruitful results, its Beijing aika trade co., LTD., as large domestic household sewing machine sales service providers, bend force makes the "sewing" online network sales platform has been more and more attention, with young people as the main customer base to promote the development of multifunctional console network sales model, "sewing" online sales have multiplied.
This year's double ten a carnival online shopping, taobao, Tmall huge sales refresh again history, leap in the day of the entire network volume is also a one-day online sales miracle.Leap the in addition to their own B2B electric business platform "online" sewing and taobao Tmall leap online big celebration outside the official flag shop, jingdong, Su Ningyi buy at the same time, gome online, such as the amazon China mainstream electricity joint promotion channels, from the active, sales figures are rising, as of 24, 11 leap console tech-oriented sold more than five thousand units, the beginning of October, departments elaborate preparations for the online shopping spree, finally make a delighted everyone leap report card!It is understood that leap aika, circuit city, mail order, TV shopping in the supermarket channel console sales also maintain rapid growth.
Thus, we see not hard, the golden age of sewing, it seems long gone the glory days of the folk art, now is on the rise.Seam with the constant improvement of the domestic common people life level and the further development of art and culture, the universal access to the multi-functional household sewing machine, we also want to see the console each big brand in competition with each other to produce more high-quality products, good at present relatively lack of maintenance and other after-sales service, believe that the console fully return home will not long.
