In the "2014 China sewing machinery association console into community" under the red banner of rushed to individual experience, punch, ready to "computer" showboat, have the experience of a modern multi-functional household sewing machine addiction.This is the year the console into the community activities in the first two stand for since the most impressive scene.
Into the community series activity is sponsored by the China sewing machinery association in 2014 "flagship product" console promotion activities.At present, the association has teamed up with leap group respectively, butterfly at work at the console in the Beijing industry and commerce university and double Wells street double garden community has carried out two times.Attracted hundreds of people to participate in the experience, the association exhibition marketing chief, proudly announced: "the successful completion of the association to promote the console big warm up, only to start!"
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"When sewing machine become like this?"This is the console into the community activities in the reporter heard most of the questions.Participants zhao aunt said, hear to do console experience activity, community said she's first impression is that the machine has what good experience?To the scene, however, a look, just know now household sewing machine is not entirely imaginary, clumsy and heavy single function of the old black machine.Small, beautiful appearance, functional diversity, electric control, easily implement dozens of pattern and stitch sewing, a new type of household sewing machine really let everyone was taken aback.
Behind actually, this change, association or console companies are constantly doing the sewing machine to return to the efforts of the family.
Once upon a time, as one of "3 big" household sewing machine had belonged to her glory and splendor.At that time, the console is a member of the family member, she accompany us through the material is not rich, the spirit is full of s;Similarly, with the development of economy, clothing garment industry boom, the rise of industrial sewing machine console role in the family is important means of production no longer, she also gradually fade out people's field of vision, buried into the depths of memory.
However, in the international market, multifunction console become necessities of family, early sewing cloth, makeup dot life.According to the American association for console is introduced, in euramerican market, one over ten of the family to use a sewing machine.Brother sewing machine is introduced, in Japan, the console penetration rate has remained at more than 70%, in 2013, Japan's domestic production of household sewing machine reached a staggering 100.71%.Schools for the seam art classroom;On display;Companies will also be a game of sewing, mother do cartoon backpack for children at home, lunch bag, chair cushion, such as household sewing machine already melt into their life.
We see console manufacturer of early domestic this huge potential consumer market, no matter how low the domestic market, in order to leap, butterfly, ten thousand d, represented by stronger console companies still hasn't been stopped, preheating of the domestic market and expand, in line with international standards, the introduction of production line, active research and development production of the new multifunction console;Open chain stores in the major cities, supermarket, shopping center console counters, expand sales market, make its slowly return to the line of sight of people;Open seam art classroom, a quilt classrooms, demonstration, explaining the operation of the multifunction console way;In jingdong, taobao, Tmall line electric business platform, innovative sales model;Increase advertising, and related activities, promote related the popularity of art culture.
After years of unremitting efforts, along with the rapid development of national economy, the improvement of people's living standard and social civilization, the concept of leisure, the console market signs of recovery in acceleration.
In recent years our country household sewing machine production remain at around 5 million units, domestic sales in 2006 from the national steady rise of less than 100000 units, sales of 200000 units in 2011, to 2013 sales to 500000 units, some big cities of the console market appeared a growing exponentially.Multifunction console as people fashion leisure life information, step by step to complete the role transformation.This time, the console market is expected to be a strong recovery.
